How to Set Up Gojiberry AI: A Hands-On, Step-by-Step Walkthrough

We set up Gojiberry AI from scratch to see how the AI GTM agent actually works. The headline finding: you enter one website URL and the AI pre-fills almost everything, from your company profile to your ideal customer and a 7-step outreach sequence. It took about 3 to 5 minutes to reach a list of real, ICP-matched leads. This guide walks the exact flow, plus the two places where you should slow down before letting it send.

Step 1: Enter your website and let the AI analyze it

The first screen asks for your website. Paste your primary domain and click Analyze. Within a few seconds the AI fills in your company name, industry, a value proposition, key features, social proof points, and preferred language, all read from your site. In our test it nailed the company summary and positioning without any edits.

Step 2: Choose your outreach channels

Next you pick a strategy: Multichannel (LinkedIn plus email), which is recommended, or LinkedIn only. Multichannel lets the agent coordinate both channels in one sequence, which generally lifts reply rates. Choose LinkedIn only if email deliverability isn't ready yet.

Step 3: Connect LinkedIn and email

This step links the accounts the agent will send from. First select the country where you're located so Gojiberry assigns a stable proxy region for your LinkedIn account, then connect LinkedIn and your email inbox via the connect buttons. There's a Connect later option if you want to finish setup first, but outreach can't run until at least one channel is connected.

Step 4: Set your goal and message tone

The Goals screen pre-fills your customers' pain points from your website. You then choose a campaign goal, either starting conversations with warm prospects or booking qualified demos, and a message tone: Professional, Conversational, or Direct. This shapes how the AI writes every message, so pick the tone that matches how your buyers actually talk.

Step 5: Review the AI-built ICP

Now the second wizard builds your ideal customer profile, again pre-filled and labeled AI-generated. Don't accept it blindly; this is the single biggest lever on lead quality. Review each section and tighten it to one clear segment for your first campaign.

Step 6: Pick your intent signals and keywords

The third wizard is where Gojiberry earns its keep. Instead of a static list, it surfaces prospects from signals. Start with three to five that map to genuine buying intent rather than turning everything on. In our run it suggested tracking the most active profiles in the ICP, recent job changes, and companies that recently raised funds, plus topic keywords tied to the product and an option to track engagement with named competitors.

• check_circlePick signals that correlate with buying your specific offer, not just general activity.
• check_circleKeep keyword tracking tight; more keywords means more volume but weaker relevance.
• check_circleAdding a competitor to track surfaces people already engaging with that competitor on LinkedIn.
• check_circleYou can update all of this later, so don't overthink the first pass.

Step 7: Confirm the ICP and preview your first leads

Before it runs, Gojiberry shows a single summary of your ICP (roles, industries, size, locations, exclusions, competitors) to confirm. Click through and the agent immediately returns a first batch of real leads that match, with names, titles, companies, locations, and LinkedIn links. This is the moment the tool proves itself: in our test the agent surfaced dozens of matching leads, each tagged with a buying signal. A note on this screen makes the safety model explicit: none of these leads are contacted until you start the outreach yourself.

Step 8: Review the 7-step sequence before you launch

Clicking Launch my agent finishes onboarding and drops you into the campaign dashboard. Note the status carefully: the campaign starts in a leads-sourcing state with outreach paused. The agent begins finding more leads in the background, but it does not message anyone yet. Open the Campaign tab and read the full sequence the AI built before you touch Start Outreach.

Step 9: Measure what actually books meetings

The dashboard tracks Found, Contacted, Replied, and Interested. Vanity metrics like messages sent tell you nothing; watch the funnel that leads to revenue and compare it against your pre-Gojiberry baseline.

• check_circleConnection acceptance rate: a proxy for targeting and profile credibility.
• check_circleReply rate and reply quality: are responses from real, relevant buyers?
• check_circlePositive replies and booked meetings: the metric that actually matters.
• check_circleRejected or disqualified leads: high numbers mean your ICP or signals need tightening.
• check_circleTime saved on manual prospecting: the operational payoff for lean teams.